For one of the most exciting car exhibition in the world, IC Movement was invited to create a brand new show for the 85th International Motor Show in Geneva representing the latest safety feature on Toyota new series. As always, we gladly took on this new challenge!

The 85th International Motor Show was held in March in the Swiss city of Geneva. Located next to the Geneva Cointrin International Airport, the international car exposition featured the most anticipated World premières of the car industry. The creative team was approached to create a new performance which demonstrate the safety sense as well as the agility of the new Toyota cars exhibited. The show was rehearsed in the UK and performed in Switzerland during the 2 weeks opening of the Motor Show.