For the first live TV performance of his new song, we were delighted to work with David Guetta on his latest album released featuring Emeli Sandé. The performance was created to bridge the gap between Emeli Sandé classic vocal performance and David Guetta’s digital club identity.
David Guetta performed the new track What I did for Love for the first time on The X Factor (UK). The performance was created to bridge the gap between Emeli Sandé classic vocal performance and David Guetta’s ‘digital’ club identity. The X factor audience was taken on this journey through a visually arresting show from both artists accompanied by eight dancers, reflecting to the lyrics with meaningful movements. This visuals feast revealed itself as the song progresses supported by a choreography gradually building the intensity, leaving the crowd and live TV spectators feeling uplifted and emotionally charged.